Geographics = Place, area comes from, region of the world, country, central, size, density area, urban, sururban, rural. climate, hot, cold, humid.
Demographics = Age, gender, sexual orientation, family size, family life cycle, education primary, high school, college, income, occupation, nationalities, race, ethnic maketing, lauguage.
Psychographics = Personality, life style, valve, attitude, interests.
What behavioral variables = Benefit sought, product usuage rate, brand, loyalty, product end/use, profitability, income status.
Broadcaster Audience Research Board (BARB)
Is the organisation that compiles television ratings participating families.
Barb have approximately 5,100 homes participating in the panel,box record exactly what programmes they watch, and the panel list indicate who is in the room by pressing a button on the remote control handset, The data is collected over night and published as overnight rating around 9.30 the following morning for use by television station.
http://www.barb.co.uk/
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